Carrie knows the Cheerios logo so well that when I decided to pick up a box of their new fruity Cheerios today at Target, she started shouting “Cheerios!” excitedly as soon as she saw the box. The box looks completely different (colors, size, images) from our standard multi-grain Cheerios, except for the name written across the box in the same font.
Yep, that branding stuff really works. My nearly-two-year-old can pick a box of any flavor Cheerios out of a line-up of other cereals. I’m not sure if I should be happy or worried about that…